Using data to provide tailored services to clients is one approach to create value. This can be done by putting in place a CRM system that collects data on customers' preferences and requirements throughout the booking process and uses that data to provide them with a tailored experience during their stay. Using the information gathered on the CRM, a hotel might, for instance, provide a complimentary bottle of wine or an upgrade to a guest who is commemorating a particular occasion.
Leveraging technology to give clients more convenience is another way of adding value to the client experience. Offering online check-in and check-out choices, mobile room keys, and other digital services that let guests access their rooms and other hotel facilities - without having to wait in line or deal with employees - are a few ways to do this. Hotels can also provide digital concierge services, such as the option to pre-order room service online or schedule events and excursions through a hotel's mobile app.
Using dynamic pricing systems, which change rates based on demand and season, digital solutions can also assist in boosting value by automating the process of building packages that include several services for a discount. A digital platform can make it simple for hotels to manage and track their loyalty programs, which offer benefits to clients for making repeat reservations.
With little effort, SMEs in the hospitality sector can digitally transform to enhance the value of the services they provide to customers or clients - whether its through the automating of processes, using data to provide personalized services, or nd giving extra convenience. By doing this, hotels, guesthouses and restaurants may increase the overall value added for customers while decreasing friction, time, and money.
Connect with Obami to learn how your hospitality business can embrace digital to improve your offering and increase your bottom line.
